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Chatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter to receive and respond to messages. There are some fun and goofy chatbots like Cleverbot, a chatbot that chats with real people and learns as it goes.While they aren’t a new business tool, the utilization of chatbots has certainly gained momentum in the last few years.But the truth is, robots aren’t here to take over the world. In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in ways that matter most.To do that, we’ve teamed up with the Sprout Social chatbot experts as well as conversational marketers at Drift to bring you the best strategies for leveraging chatbots for business growth.To answer these questions let’s dive into data from Drift’s report: The State of Chatbots.The data shows that you need to start leveraging chatbots to streamline customer communications, success and sales.The value in chatbots comes from their ability to automate conversations throughout your organization.
For example, Drift’s website chatbot qualifies prospects and gathers their email addresses so a sales rep can follow up.
Evidence of this is seen in the rise of self-checkout at grocery stores and ordering kiosks at restaurants.
In fact, Amazon just opened a store without any cashiers or self-checkouts, limiting human interactions to those only absolutely necessary.
Data from Google Trends shows over the last five years, search volume around “chatbots” grew 19x as individuals and businesses began to realize their value.
But the questions then become: What types of business bots exist?