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Your competitors know about them, and are likely bidding them up.For this reason, if you want your Ad Words ad to rank for a popular keyword, you'll need to improve Quality Score in order to lower the amount you're bidding on it within your pay-per-click campaign.Remember: While it seems counterintuitive, focusing only on popular keywords isn’t enough.As an SEO strategy, it’s extremely difficult to drive traffic through popular keywords alone, because the competition is so high. And either way, for healthy growth you’ll need to target mid- and long-tail searches.So the question becomes how to attack high-volume keywords within your search marketing campaign. Popular keywords are often the most expensive keywords.This is because, as we mentioned, the traffic-driving keywords aren't a secret.
If no one link fits the popular keywords category you’re looking for, feel free to use our Free Keyword Tool to find the keywords right for you!
If we attempt to cram these three words into a single Ad Group in Ad Words, we'll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. Better yet: while we're creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related?
We'll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group.
The Quality Score algorithm is based on a few core elements, and they all revolve around relevance.
To improve the relevance (and lower the cost) of your keywords, it’s important to: Let's imagine we're running a website that sells electronic gadgets.