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If you have a unique feature that others would be interested in – tattoos, say, or an interesting hobby – make sure those figure prominently as well so that potential matches can find it.

Some systems let you tag specific keywords in your profile; others use the Google search API.

Do some research; examine the profiles of people want to date and see how they talk about interests and hobbies that you share. You need to make sure that these feature prominently in your profile.

This is one of those times where it is better to show, not tell; if you’re a geek looking for a geek, you don’t want to just state “Yup, I’m a nerd.” Drop some very specific keywords, whether it’s watching Game of Thrones or having a Green Lantern ring.

OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.

Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.

In online marketing, this is known as SEO or Search Engine Optimization: the art3 of ensuring that you show up more prominently in search engine results than your competition.

You want to send up signs and search lights that lets the right people know: YOU ARE HERE.Even if a particular site doesn’t have the option to search by keywords, make sure that the words appear in such a way that they’re hard to miss; you want someone skimming your profile to see those keywords and pause long enough for you to capture their interest.Another key to successful marketing is to maintain your visibility in a crowded market.It’s also a good idea to regularly review and update your profile.It’s all too tempting to craft your profile and let it lie fallow; the last thing you want is for others to judge you on outdated information.

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